400,000 bricks. 22,000 hours. 26 LEGO specialists. Two drivers. Meet LEGO’s latest project — crafting 10 fully-functional, life-size Formula 1 cars that the field will drive during the parade laps for ...
In the nearly year since Lego and Formula 1 launched their partnership, the collaboration has bolstered fan engagement and the demographic reach for both brands. Lego has introduced meticulously ...