PPC Hero wrote that Google would be making changes to the AdWords display URL policy on April 1st. I asked Google for more details on this policy change and they informed me that the policy is ...

Google is cracking open the gates on its AdWords demand. Its giant pool of search buyers will be able to dip into other exchanges when they need to find a user for retargeting campaigns. The move was ...

Late Friday afternoon, Google announced they are changing the behavior of how close variants works in Google AdWords. Google said "over the coming months we’re expanding close variant matching to ...

Google is notifying advertisers that AdWords Express has joined the Google Ads platform. AdWords Express campaigns are now available in Google Ads as ‘Smart’ campaigns. Previously, AdWords Express was ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

The AdWords Editor is a tool that you can download and install on your local PC. It allows you to manage your campaigns while you’re not even connected to the Internet. Once you’re done with the edits ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Google AdWords is the industry standard for PPC marketing. For the virtue of your ads showing up on Google's own products like YouTube and Gmail alone, it's an enormous trove of potential business.

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

Once the add-on is installed, advertisers can download AdWords account data into Google Sheets. Google AdWords has launched an add-on to import data for analysis and reporting in Google Sheets. Once ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...

Opinions expressed by Entrepreneur contributors are their own. In Ultimate Guide to Local Business Marketing, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you ...