Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal's Olympic Winter ...
The DV360 API update adds the ability to manage advertiser-level keyword targeting and an optimization objective field for insertion orders. Google added new capabilities to its Display & Video 360 ...
Google is rolling out performance upgrades for Display & Video 360’s connected TV (CTV) ad solutions, enhancing audience targeting, measurement, and campaign insights. Key upgrades: Why we care. As ...