Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when ...

Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

Google will permit U.S. ads for prediction markets, but only for CFTC-regulated exchanges and certified brokers under strict ...

Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube ...

During 2025, Google began rolling out two of its most ambitious search engine initiatives: AI Overviews and AI Mode ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

Google is making a bigger push into the booming retail media business through a tie-up with Criteo, according to a press release. This is the search giant’s first partnership focused on onsite retail ...

Google has released version 21 of the Google Ads API, this is a major release with dozens of updates. Updates include AI Max for Search campaigns, PMax changes, reporting updates and much more. Google ...

My Ad Center lets you see the companies behind advertising in Google Search. Google is now adding a separate “funded by” section, to more clearly communicate where ad dollars come from. Living in our ...

Editor's take: Despite the AI boom and other major shifts on the web, advertising remains Google's – and Alphabet's – primary revenue source. The company recently began a slow rollout of a new ads ...

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...