You may have heard of an influencing technique called "rational persuasion." In fact, you have probably used it yourself. This technique involves giving a series of reasons to persuade another person ...

I remember my first big pitch vividly. I was a nervous young entrepreneur standing before a group of seasoned investors. My hands trembled as I spoke about my idea, my voice wavering with every word.

Add Yahoo as a preferred source to see more of our stories on Google. Navigating life's complexities often requires the art of persuasion, whether you're trying to get your friends to pick your ...

The human brain is engineered to ignore most of what it sees and hears, according to the neuroscientists I interviewed for the audio original Viral Voices. If that’s the case, how are you supposed to ...

Government and public health organizations have been tasked with the challenge of changing behavior — getting people to not only practice social distancing and shelter in place but do it for weeks and ...