Keyword difficulty is a metric used by SEO pros to help quantify how easy or hard it is to break into the search engine results. It gives the SEO pros a way to gauge the level of effort needed to ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

To drive results, data must shape decisions in real time. That means prioritizing clarity, ownership and follow-through. When ...

Performance-based services contracts, in which agencies hold contractors accountable for attaining specific goals, have been around for a while. The question now, federal officials said during a March ...

Believe it or not, we can indeed predict which quarterbacks will succeed in the NFL. Not just with film analysis. Not just with traits analysis. Although, both of those can certainly help and should ...

is a senior reporter and author of the Optimizer newsletter.She has more than 13 years of experience reporting on wearables, health tech, and more. Before coming to The Verge, she worked for Gizmodo ...

There are over 10 million non-government organizations worldwide. Donors do not have enough time, attention, or cognitive bandwidth to evaluate and consider their relative merits when deciding to whom ...