Blue jeans are an iconic staple of just about any wardrobe. But all that denim has a dirty secret: the dye that makes blue jeans so ubiquitous is actually made from fossil fuels and toxic chemicals.

New dyeing technology is sustainable, uses less water and has better color payoff. Flared or skinny, distressed or acid-washed—we all love our blue jeans. But those coveted pieces of denim are ...

A new video shows how jeans get blue, while new research from UC Berkeley shows how the dye used to get them that way could get greener. Freelancer Michael Franco writes about the serious and silly ...

The color that makes blue jeans iconic might also help power tomorrow’s electric vehicles and energy storage systems.

Flared or skinny, distressed or acid-washed—we all love our blue jeans. But those coveted pieces of denim are wreaking havoc on the environment. That’s why researchers from the University of Georgia ...