Are you team GIF or Jif when it comes to pronouncing the acronym for Graphics Interchange Format? Peanut butter giant Jif is ready to settle the pronunciation debate.

Jif has released a limited-edition jar of GIF peanut butter in a collaboration meant to be as smooth as the product itself.

Jif peanut butter and Giphy have joined forces on how to pronounce ‘GIF’ Team Hard-G rejoice!

Jif peanut butter wants you to know the right way to pronounce gif. Here's why it makes sense that the company is part of this.

The peanut butter brand Jif is wading into the long-running online controversy by releasing a jar with its name spelled with "G" instead of J.

Despite Wilhite’s clarification, the debate still rages over how to pronounce the word. GIF stands for graphics interchange format. The limited-edition jars are on sale for $10 on Amazon.

(CNN) – It’s a GIF for Jif. The popular peanut butter brand is releasing a jar featuring the name spelled with a “g” instead of a “j.” It’s a partnership with Giphy – the popular ...

The debate over how to pronounce GIF has been ongoing since GIFs emerged in the late '80s. Even the Obama administration took a stance in 2013, declaring GIF was in fact pronounced with a hard G.

After years of controversy over how to properly pronounce the word “GIF," experts on the word appears to have finally settled the debate. Nationally known peanut butter brand JIF and GIF ...

Next time you're confused about how to pronounce that .gif file you just saw on the internet, just reach into the cupboard for you jar of "Gif" -brand peanut butter, spin it around, and check.

Giphy and peanut butter brand Jif are reigniting the argument over the pronunciation of “GIF.” It's exactly what the internet needs right now.

However you pronounce GIF, there are many uses for these short moving images. Often used as alternatives to reactions on social media posts, in the proper context, they can emphasize text greatly ...