Ice baths are the hot new trend in cold therapy with a chill following. Both C-suite executives and Gen Zers are installing ...

Ice baths can be dangerous – or even deadly. Here’s why - More and more people are taking the plunge, but ice baths can cause long-term damage ...

Behind the marketing and influencer testimonials on podcasts and TikTok lies a less appealing truth. Ice baths can be ...

But in recent years, with the proliferation of , there’s been an explosion in people using ice baths recreationally. Many people are even setting up their own ice baths at home.