Spread the loveInfluencer marketing has taken the digital world by storm. Brands are increasingly partnering with influencers to promote their products and connect with audiences in a more authentic ...

Yet even as budgets grow, consumers are showing signs of fatigue. A 2025 Business of Fashion and McKinsey survey found that 68% of shoppers are frustrated by the high volume of sponsored content on ...

Over the last two decades, social media has completely transformed the way consumers interact with brands. The key challenge with traditional advertising is that people are constantly being bombarded ...

Influencer marketing can work well if brands choose the right creators and let them be themselves. At HubSpot's Inbound 2024 conference, speakers and attendees discussed the importance of influencer ...

Managing director at TERRITORY Influence, a leading social media and influencer marketing agency activating 4 Mio creators for CPG brands. In the ever-evolving landscape of communication, influencer ...

When a Chloe Ting workout video can turn Gymshark into a household name and a Monet McMichael GRWM can send a lipstick straight to a Sephora waitlist, it’s clear that traditional ads are no match for ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

CreatorDB's CEO says he wants to see a "healthy middle class" of content creators. His startup raised money for the first ...

The concept of influencer marketing is not new. For years, brands have leveraged influencers’ reach and credibility to promote products and services. However, integrating influencers into live events ...

In our previous publication on consumer protection on social media in the context of influencer marketing, we addressed the increasing prevalence of advertising through social media, as well as the ...

For years, influencer marketing revolved around likes, reach, and engagement. But in today’s high-pressure, ROI-driven climate, those metrics no longer cut it. Marketers are being held accountable, ...