Jaguar raised eyebrows the world over with its brand refresh earlier this month. It was seen as totally out of character for the 89-year-old British luxury marque, thanks to minimalist typography in ...

Luxury British car maker Jaguar has a history going back almost 100 years, but many have claimed that its recent rebrand-- and the unveiling of the new Type 00 electric car -- is the beginning of the ...

Jaguar has been talking about a drastic brand revolution for months. First, it said it was going all EV. Then, it shocked the world by announcing a plan to stop vehicle production entirely for a year, ...

Jaguar’s Type 00 dares to polarize as it reinvents the brand’s future. Following an advertisement that elicited derision, snarky videos, and lots of commentary, Jaguar Land Rover unveiled its Jaguar ...

Jaguar is at a critical point, currently building no new cars save the F-Pace SUV while it focuses on a reinvention it hopes will finally banish the oblivion that has been hounding it for decades. Now ...

The most annoying and stupid people on the internet have been screaming about Jaguar's "woke" rebrand for almost a month now, despite the teaser campaign being extremely typical fashion-adjacent stuff ...

Peter earned a Bachelor of Archeology and Creative Writing from the University of Alabama and has since joined his love of driving and riding with storytelling. His voice is full of southern ...

Well that worked, didn’t it? Ever since Jaguar revealed its colorful brandscape video the social media landscape has been ablaze with commentary and conjecture. Even Twitterer-in-chief Elon Musk took ...