Pepsi once offered a fighter jet as a joke prize in a promotion. A student tried to claim it anyway.
Pepsi launched a campaign in the 1990s with a joke made in a TV commercial that lead to a lawsuit.Jakub Porzycki/Getty Images Pepsi launched a "points" promotion in 1996 that included a "joke" prize ...
SEATTLE — John Leonard of Bothell took on a giant. "It really captivated me," he said. Leonard was a 20-year-old college student and mountain guide when he saw a commercial for Pepsi back in 1996, ...
Before the streaming wars, there were the cola wars. In an effort to antagonize perennial sugar-water leader Coca-Cola, PepsiCo went to battle in 1996 with Pepsi Stuff, a loyalty program that provided ...
Pepsi once offered a fighter jet as a joke prize in a promotion. A student tried to claim it anyway.
Pepsi launched a "points" promotion in 1996 that included a "joke" prize of a $23M fighter jet. College student John Leonard took this challenge seriously, and launched a plan to nab the prize. A new ...
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