Ervin Watters has been a farmer dating all the way back to a time when a farmer’s work involved plowing fields with horses and milking cows by hand. He has lived through a colossal advancement in ...

Tractor and John Deere can almost be used interchangeably at this point, due to how iconic the brand has become. In fact, John Deere has continued to shape the tractor industry and refine the popular ...

Deere & Co. helped mechanize agriculture in 1837 with the first commercially successful steel plow. On Tuesday, the company unveiled a machine that could prove just as transformative: a fully ...

Farming is entering a new era, one shaped by rising fuel costs, climate challenges due to global human-caused climate change, ...

John Deere -- the company behind the world's most famous tractors -- specializes in various outdoor equipment, becoming a powerhouse in the areas of agriculture and landscaping throughout the decades.

Energy independence and cost control are top of mind for farmers, and John Deere is signaling that it intends to lead that ...

The story of John Deere is a special one, arguably just as much as that of American agriculture itself. You cannot think of heavy farm and industrial machinery without that familiar leaping deer logo ...

Few things are better than tools that function just as they’re intended to. I’d wager to say everyone feels that way, whether they work with their hands, their minds, or both. If you fall into the ...

Three precision ag features lead the updates being made to John Deere’s 7, 8 and 9 Series Tractors for the new model year. new StarFire 7000 integrated GPS position receiver (as base equipment) ...

Posts from this author will be added to your daily email digest and your homepage feed. is a senior reporter who has covered AI, robotics, and more for eight years at The Verge. Agricultural equipment ...

farmers around the world have turned to tractor hacking so they can bypass the digital locks that manufacturers impose on their vehicles. Like insulin pump “looping” and iPhone jailbreaking, this ...