Korean beauty has already rewritten the rules of skincare, and now it’s coming for your hair—specifically with the whisper-soft, wildly flattering hush cut. After picking up steam across Seoul salons, ...

I’ve wanted a perm for years now, but with the amount of damage my hair went through with multiple bleaching sessions (I had ...

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." It’s no secret that Korean skin care products are often years ahead of the entire beauty industry. Those ...

The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...

Incellderm reports that South Korean beauty exports are reshaping U.S. retail, driven by pop culture influence and e-commerce ...

Hallyu! at the National Museum of Australia comes from London’s V&A. What a pity we’re not focusing more on the history of ...