You couldn't escape the K-beauty global sweep of 2025. Now, heading into the new year, what are the trends (and products) ...

If you associate words like “harsh,” “astringent,” and “stinging” with toners, these gentle yet effective formulas will rock ...

“Blush had a real moment in 2025, with lots of cool girls in Korea wearing blush high up on their cheeks, right below their ...

Many hydrating serums formulated here in the states often leave me underwhelmed — especially during winter when my skin gets ...

The Korean beauty industry’s measured push into technology-driven innovation has never been more visible than at the Consumer ...

“We expect that 2026 will see a major surge in modernised hanbang (traditional Korean herbal medicine) formulas. We’ll be ...

With Korean-born plastic surgeon Dr. Eunice Park at the helm, AIREM is introducing the latest Korean innovations to the United States. Here’s what to look out for. ByAnna Haines, Former Contributor.

If Korean skincare has taught us anything over the years, it’s this—great skin doesn’t come from rushing. There’s no magic ...