Looking for affordable summer or all-season high-performance rubber? Kumho has a new option for you. Educated drivers of sports cars and performance cars—at least those who care about more than raw ...

Over the years, we’ve seen some big changes in tires—namely, their technology and how they are marketed. The recent trend is in the extreme summer performance tire, which has become a niche market. As ...

Every year, tire manufacturers battle it out for the top billing in the performance tire biz. Household names like Goodyear, Michelin and Pirelli spend millions of dollars on research and development, ...

Get set to design your own tyre patterns. That’s the future of tyre technology as seen by Kumho, and although individual design-your-own tyre tread is probably some way away yet, it’s quite feasible ...

Kumho driver Jack Shanahan wins 2025 Formula Drift Rookie of the Year on Ecsta V730 tires after a breakout debut season.