Small speakers hum as two "Star Wars"-themed Lego lightsabers clash. Lights beam from the top of a Lego-built airplane. A roaring engine sound kicks in as multiple vehicles race across the floor. It's ...

Well, that’s exactly what Brick My World offers. This innovative app is here to make custom Lego creation fun and accessible for everyone, whether you’re a seasoned builder or just getting started. By ...

The Lego Smart Brick won our Best in Show award at CES 2026, and it was no wonder after watching Lego designer Maarten Simons ...

Lego’s orange cat has been unveiled – here’s everything you need to know - The adorable four-legged friend features moveable parts ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

This is one of those good disturbances. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. One of the first sets featuring LEGO’s new SMART Play ...

When Lego bricks meet automotive engineering, magic happens. The Danish toy company and British supercar manufacturer McLaren have outdone themselves with their latest collaboration: a fully drivable, ...

Whether you're Lego-curious or a devotee of the church of the colored brick, you can now turn your real world into model versions without any bone of creativity, thanks to this clever tech. Create a ...

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...