The AI product, NX Score, has played a major role in securing 80% of Digitas’ pitch wins this year. The marketing world lost a transformative figure with the recent passing of Larry Light at 83, best ...

If you're browsing the supermarket fridge for reduced-fat milk, it's easy to be confused by the many different types. You can find options labeled skim, skimmed, skinny, no fat, extra light, lite, ...

A branding expert, he deployed the “I’m lovin’ it” campaign globally in 2003 to bring customers and sales back to the fast-food giant when it was in a slump. By Richard Sandomir Larry Light, a ...

Here's what a nutritionist thinks of the process. — -- Ah, McDonald’s French fries. It’s hard to find someone who doesn’t like the American classic, regardless of their thoughts on the fast food ...

Margaret Murray does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...