The latest campaign comes after Listerine had to change its advertising in January 2005 after a judge ruled that comparing the mouthwash to dental floss was false and misleading.

NEW YORK — An advertising campaign that says the mouthwash Listerine is as effective as floss at fighting tooth and gum decay is false and misleading and poses a public health risk, a judge has ...

A U.K. radio advertisement for Listerine stating that "brushing alone isn't enough" has been banned by the Advertising Standards Authority (ASA) following a complaint that the claim was misleading and ...

Listerine Total Care Alcohol-Free AntiCavity Mouthwash: available at Amazon This 2-pack, alcohol-free formula still provides you with multiple benefits and fresh breath, but without the burning.