Why Traditional Marketing Mix Modeling Is Not Up To The Pace Of Modern Commerce

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...
Business Wire

Major Reasons Why Organizations Should Adopt Marketing Mix Modeling - a Quantzig Whitepaper

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their most recent whitepaper on the major reasons why organizations should adopt marketing mix ...
Business Wire

Role of Marketing Mix Strategy in Strengthening the Level of Competitiveness in the Vegan Foods Industry | A Quantzig Case Study

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest marketing mix strategy for a vegan foods manufacturer. The client is one of ...
Forbes

A 2024 Report Reveals Small Business Marketing Challenges

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Despite an improving economy and record-setting consumer ...