Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

Marketing speech is protected by the First Amendment. But the government still has the ability to regulate what companies can say. Daly: I think in a way what it will come down to is, how’s the public ...

In a wildly influential speech to the 4A’s annual meeting in 1994, then P&G CEO Ed Artzt gave a speech entitled “The Future of Advertising.” Artzt warned of a future in which consumers would shun ...

P&G chief brand officer Marc Pritchard’s speech last week called for transparency around media buying and viewability. In a speech at last week’s Interactive Advertising Bureau’s (IAB) leadership ...