To run a successful business, you must effectively get the word out about about your products and services. Successful marketing requires a winning strategy. Understanding marketing strategy ...

This article is Part 2 of a series, “The Strategy Formation Process.” Part 1 is here. Strategy formation is a vital tool in dealing with disruptive change, and in Part 1, we suggested you can avoid ...

The Internet has become an indispensable tool for today’s businesses. Every business organization is using it in some way or another these days. Marketing managers who fail to use the Internet in in ...

Values-driven, morally compliant marketing programs are essential for maintaining an ethical company culture. It's not enough for a business to assume that a strong personal moral compass is ...

Discover what strategic management is, how it streamlines resources, evaluates strategies, and empowers organizations to meet their business goals efficiently.

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen In recent ...

You can have the best product or service in the world, but if you don’t have a solid and contextually based go-to-market (GTM) strategy and execution plan, you will fail. Marketing plays the critical ...

Opinions expressed by Entrepreneur contributors are their own. Any meaningful digital marketing strategy takes a commitment of time and money to put together. That commitment can involve days, weeks ...

This is a preview. Log in through your library . Abstract Past literature using the resource-based view of the firm has concentrated on attributes of firms' capabilities and on strategies for ...