Stay ahead with Campaign's clear, current, and constantly updated guide to the industry’s key trends and forecasts.

Market research is shifting to real-time, AI-native workflows. Here are seven trends that will redefine insights in 2026 and ...

Marketing trends are shifting fast. From AI-powered efficiency to visual storytelling, here’s what marketing leaders need to know to stay ahead this year. Smarter martech stacks. Marketing teams are ...

As 2024 comes to a close, B2B marketers can prepare for a successful 2025 by keeping an eye on rising industry trends. AI-driven personalization, experiential marketing and more can help marketing ...

In 2026, technology will continue to move forward at full speed, but the brands that will see success will not be the fastest ...

Since founding Zen Media in 2009, I’ve tracked marketing trends, made predictions, and helped businesses adapt to an ever-evolving landscape. While 2025 brings new shifts, some core strategies remain ...

The first quarter of 2024 is over and medical marketers are navigating several key trends shaping the industry. According to a recent blog post from marketing technology resource Martech Cube, there ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

1. AI is helping marketers keep up with increasing content needs. In 2024, AI usage among marketers rose at a staggering rate. And while there are countless AI tools available to help with a wide ...

There are many reasons that self-reported attribution e.g. asking where did you hear about us, is making a comeback. Firstly, qualitative data overlaid with digital attribution enables you to see so ...

Artificial intelligence — It’s all anyone seems to talk about. On a regular basis, you see articles about how AI is going to help content marketers streamline processes. You read how it will ...