“How can I get my team to change their behaviors?” At least one time per week, I receive this question from CEOs, startup founders or VC fund managers. Leaders frequently express frustration over ...

Managers often use performance reviews to mold and shape employee behaviors and results. They trust that formally telling high performers what they’re doing wrong one to two times a year will lead to ...

Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

What do a former smoker, a successful entrepreneur, and a champion athlete have in common? They’ve all mastered the art of iteration—the key to lasting behavior change. In a world of constant flux and ...

Every January, offices quietly reset. New planners appear on desks. Fresh notebooks open in meetings. To-do lists look neater ...

Before buying a wearable or exercise app, take time to identify the inspiration and structure needed to build — and maintain ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Learn strategies for behavior change that will help you avoid the usual pitfalls and set you up for success as you pursue ...