Super Bowl LX is just around the corner, and that means companies will be spending big bucks to make sure their brand is the ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Most of the pre-releases that we've seen so far are just teasers to set up their ads for Sunday, Feb. 9. They are all hinting at what storylines or celebrities could be making guest appearances in ...

Not all ads are created equal—or for the same reason. With less than a week before this year’s Super Bowl, many advertisers ...

Advertiser excitement is in full swing as Super Bowl LX approaches on Feb. 8, 2026. NBCUniversal confirmed in September that all commercial inventory for the big game is sold out, with the broadcaster ...

One of the most exciting evenings is about a month away: the 2026 Super Bowl. See date, how to stream and who will be performing at halftime.

In the age of YouTube, Facebook and Instagram, why are marketers still willing to throw down millions of dollars for a 30-second Super Bowl ad? It’s simple. The NFL’s marquee event is TV’s biggest ...

Super Bowl advertisements run around $3.5 million for a 30 second spot. So it was no surprise to see companies go all out, whether they went for comedy or played it straight. For the second year in a ...

The greatest spectacle in American sports—the Super Bowl—is just three months away. Since the Super Bowl was first held between the Packers and Chiefs in 1966, the annual NFL game that determines who ...