When someone asks us a question about niche marketing, one of our first thoughts is LinkedIn. Whether they’re targeting a certain company, an industry, a profession or demographic, LinkedIn is a great ...

Learn how to tailor your products and marketing to meet the needs of your niche audience and drive sustainable growth. Niche marketing is a tactical approach that targets a specific and well-defined ...

Niche branding is like being the best secret hangout spot in town — It’s exclusive but welcoming. Niche versus mainstream. A debate that happens at almost any startup or brand. Do we want to go after ...

Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

In as competitive a field as insurance sales, agents and brokers are always looking for ways to increase their sales, profitability and competitive edge. Whether using new marketing tools such as ...

When businesses target a niche, they sell a solution-based product that meets real needs. Rather than just offering a singular consumer good among a jumble of different options, the company is the ...

Let’s talk about how to expand the reach of your niche marketing. Guess what? You don’t have to expand your niche! Hear me out. First, I want you to do an exercise. Close your eyes for 30 seconds and ...

Advertising and consumer reach made a permanent shift in 2020. The normal methods for reaching consumers had to pivot to meet consumers where they were, which was at home and online. So how did this ...

Just because you sell a niche product doesn’t mean you need to think small. In fact, you have a unique opportunity to dominate your target audience, which is finite, rabidly engaged and hungry for the ...

People do business because they need things, but not all people need the same things at the same times. To compete successfully in a crowded market dominated by larger and more powerful rivals, small ...

Much has been written about the advantages of selling to a niche market. However, the attribute that makes niche markets profitable is also the thing that causes headaches in the long run. The beauty ...