Nike’s decision to end most online distribution through its two largest Chinese retail partners could weaken sales and create an opening for competing sportswear brands, according to analysts at Citi.

The sportswear giant will cut off most online third-party vendors selling its products to take more control.

Revenue in the region fell 12% in the brand’s most recent quarter and has been dragging down the company’s turnaround.

That should restore pricing power, improve product presentation, and tighten inventory/launch control—exactly what’s been ...

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Nike Inc. revealed plans to cut off thousands of online distributors in China beginning in January, shifting to selling ...

China has been a persistent pain point for CEO Elliott Hill, even as Nike sees signs of progress in regions like North ...