If you've ever turned on the TV to see a harrowing story of a person with a hole in their throat warning against the dangers of smoking, you witnessed an ad by the Tips From Former Smokers campaign.
The Center for Disease Control and Prevention's "Tips From Former Smokers" ads are set to stop at the end of September. For 13 years, these tough and honest commercials told real stories about the ...
The Center for Disease Control and Prevention's "Tips From Former Smokers" ads are set to stop at the end of September. For 13 years, these tough and honest commercials told real stories about the ...
A new peer-reviewed study in the journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use. At the same time ...
CATONSVILLE, MD, Oct. 21, 2025 – A new peer-reviewed study in the INFORMS journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs ...