Stepping back into the world of retro food advertising feels like opening a time capsule filled with pure magic. Research ...

The new ad campaign titled "Home but Not Alone" makes its debut as the classic holiday movie marks its 35th anniversary ...

Nostalgia marketing creates a positive, emotional feeling by using familiar ideas to associate a brand with something for which customers have fond memories. Many brands use a technique called ...

The film is scored to She’s a Star by James and produced by Biscuit Filmworks, marking Waitrose’s first foray into what it ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 14 hours 38 min ago 18 hours 28 min ago By Garett Sloane - 19 hours 21 min ago By Gillian Follett - 19 hours 57 min ago By Asa ...

John Lewis’s 2025 Christmas ad blends nostalgia and emotion to create its most engaging festive campaign in years. Here’s ...

Nostalgia is a way to restore cultural connection. Source: Inga Seliverstova/Pexels Another Super Bowl came and went, a show many commentators noted for its nostalgia, from the halftime show's homage ...

More than just a source of nostalgia, vintage advertising serves as a window into the attitudes, actions, and self-presentation of a more advanced society. If you look at a magazine from the 1940s or ...

Bruce Willis is John McClane in a new car battery ad for Advanced Auto Parts that blows up ’88 action flick nostalgia like Nakatomi Plaza. During the NFL games on Fox this weekend, we got a major shot ...

NEW YORK (AP) — Super Bowl ads are more than just breaks between gameplay during the biggest sporting event of the year: they offer a glimpse of the country’s zeitgeist, along with how major ...