Retailers across the U.S. are tightening budgets and looking for ways to optimize operations amid ongoing economic uncertainty. Online advertising is getting particular attention because of increasing ...

By Parker Herren. Published on November 4, 2024. The cost to advertise in primetime TV continues to decline for most broadcast programming, particularly as viewership continues to favor streaming ...

Retail media advertising costs are showing signs of stabilization after several quarters of significant inflation, even as competition between platforms intensifies, according to new research released ...

Search advertising costs climbed 13% year-over-year, but better conversion rates (+7%) are helping offset the pain for most businesses. Google Ads costs surged across nearly every industry in 2025, ...

On the eve of Super Bowl 59, the Philadelphia Eagles and Kansas City Chiefs weren't the only ones dreaming of touchdowns. Brands and advertisers with millions riding on the success of commercials to ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Early data from the 2024 Black Friday shopping event reveals ...

As the US Department of Justice aims to break up Google’s alleged ad tech monopoly, experts say that remedies sought in the antitrust trial could potentially benefit not just advertisers and ...

When it comes to television audiences, nothing compares to the Super Bowl. The NFL’s championship game accounts for nine of the 10 most-watched broadcasts in American history, according to Neilsen.

This is read by an automated voice. Please report any issues or inconsistencies here. Netflix on Wednesday touted a surge in popularity for its low-cost streaming plan with ads as it looks to tap into ...

The U.K. TV giant, led by CEO Carolyn McCall, reported its latest results. By Georg Szalai Global Business Editor U.K. TV giant ITV, led by CEO Carolyn McCall, is planning 35 million ($46 million) in ...

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned. By Nico Grant Nico Grant reports on Google and its related companies from San ...