The Super Bowl is not just a football game; it’s a global event that attracts millions of eyes. With an expected audience of ...

On the eve of Super Bowl 59, the Philadelphia Eagles and Kansas City Chiefs weren't the only ones dreaming of touchdowns. Brands and advertisers with millions riding on the success of commercials to ...

Earlier this year, Peacock soared to the top of the price rankings of ad-supported services, by hiking the monthly cost of its Premium tier to $10.99 from $7.99. Prices have been rising sharply in ...

Google raised ad prices incrementally through internal "pricing knobs" that advertisers couldn't detect, according to federal court documents. Google raised ad prices 5-15% at a time using "pricing ...