An online influencer is dead after a day surfing turned to tragedy. She was hit and struck by a fisherman in a speeding boat while surfing near a beach in Chile. Influencer Javiera Ortiz had her whole ...

Americans need to party more. A new class of IRL influencers is ready to help.

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Dr. Sindhu Bhaskar is Chairman & Founder of EST Group, an enterprise based in the MIT ...

Influencer marketing has evolved far beyond chasing likes and follows. As consumers demand more authenticity, personalization and value from the brands they engage with, new trends are reshaping how ...

Gina Hinojosa, the Democrat trying to win the governor’s mansion in Texas, confessed her love for the Wicked musical while mixing a strawberry milk latte with eli.rallo (an influencer with 1.2 million ...

Virtual influencers are more effective when paired with a companion, which makes them seem more human and trustworthy, according to research from Wharton’s Jonah Berger, USC Marshall’s Giovanni Luca ...

A bubbly content creator attracts a stalker in “The Influencer Project,” a found-footage horror movie that wants for both depth and dread. The movie supposes that Chiara King ...