To say the B2B martech landscape is complicated would be a major understatement. There seems to be an endless sea of marketing vendors to choose from, which isn’t necessarily a bad thing, but it can ...

‘Video continues to explode,’ says Adelaide Reilly, global SVP of customer digital experience for The Channel Company. ‘I was reading a study online recently that said people are now consuming about ...

LONDON--(BUSINESS WIRE)--Technavio has announced the top five leading vendors in their recent global digital retail marketing market report until 2021. This research report also lists four other ...

Let’s be real. When it comes to channel, the Vendor-Partner relationship is not perfect. For too long, Vendors have pushed out standardised campaigns for all of their Partners to run, regardless of ...

In the world of B2B marketing, a blog marketing agency plays a crucial role in helping businesses connect with their target ...

Forrester’s 37-criteria evaluation of email marketing vendors, in The Forrester Wave, identified six significant providers in this category, Epsilon, ExactTarget, Experian CheetahMail, Responsys, ...

Hadas is VP Marketing at Cellwize. She previously served as Head of Product Marketing at Amdocs and Head of Marketing at HPE. There is no question that the telecom industry is hurtling toward the ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

LUFKIN, Texas — Brookshire Brothers Grocery here has recognized KSS Retail as its Marketing Vendor of the Year, the first time the award has been given to a technology company, KSS, Florham Park, N.J.

What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend ...