I recently posted a graphic on LinkedIn comparing a personal SWOT with a corporate SWOT, and the response surprised me. Many people wrote to ask the same thing: how do you actually create a personal ...

One of the most basic lessons you learn in first year business school is the SWOT analysis—strengths, weaknesses, opportunities, and threats. And it's a great framework to apply to your business to ...

You have a copy of "Guerilla Marketing" on your shelf, and you know that military brass aren't the only ones that engage in the principle of maneuver and the principle of offensive; so do marketers.