Chances are, you’ve heard someone say that a vehicle is only as good as its tires. Heck, our Cars team says it all the time (in articles, on Slack chat, to ourselves before bed every night, etc.).

Now in its 40th year, the P-Zero improves on perfection through digital means. Pirelli’s P Zero, now 40 years old with over 3,000 versions, has long been synonymous with high-end cars and discerning ...

The Pirelli P Zero was born in 1986, so this year we celebrate its 30th birthday. Yes the F40, the tire's first official fitment wasn't launched until 1987, but how much did you accomplish in your ...

WEST SUSSEX, England — Pirelli & C. S.p.A. presented three of its newest tires in the Pirelli P Zero family — the P Zero E, the P Zero R and the P Zero Trofeo RS —during the recent Goodwood Festival ...

Discover how a set of real Formula 1 Pirelli P Zero tires inspired the creation of a one-of-a-kind electric scooter. Watch as ...

NEW YORK — Pirelli's P Zero Elect tires will be original equipment on xDrive50 and sportier M60 versions of BMW A.G.' 100% electric iX SUV. The tires are available for the BMW iX xDrive50 version in ...

While drivers tend to overlook tires until they need to be replaced, companies like Pirelli obsess over them. Constantly improving and iterating, Pirelli is now introducing a tire to market that ...

Since its introduction in 1986 on Lancia's Delta S4 WRC race car and its initial road application the following year on the legendary Ferrari F40, Pirelli's P Zero range of tires has been known ...

Pirelli has just unveiled its latest and greatest high-performance street tire dubbed the P Zero Trofeo RS. It serves as a technical evolution of the Trofeo R but whereas that tire was originally ...

Often referred to as the first all-new Lotus since the Elise roadster in 1995, the Evora is going to boast Pirelli P Zero Tires, the only capable tires to enhance the dynamic performance of the car.

While studying traditional news journalism in college, Jake realized he was smitten by all things automotive and wound up with an internship at Car and Driver. That led to a career writing news, ...