Marilyn Monroe was photographed in a potato sack dress on two separate occasions in 1952. The iconic look came about as a response to a gossip columnist who derided one of Monroe’s outfits as “cheap ...

On Feb. 11, 2026, Grand Central Terminal’s Vanderbilt Hall hosted "The Haute Potato Collection" during New York Fashion Week The one-of-a-kind collection, designed by Idaho-born Cartier Dior Eliasen, ...

NEW YORK, Feb. 11, 2026 /PRNewswire/ -- New York Fashion Week (NYFW) opened with one of its most unexpected runway moments – a couture collection fashioned entirely from burlap Idaho® potato sacks.

The Haute Potato Collection is a couture design partnership presented by Idaho® Potatoes, that reminds us how the world’s most humble vegetable is widely seen as an object of desire. Hosted inside ...

Marilyn Monroe photographed in her famous potato sack dress in 1952. Marilyn Monroe could make any outfit look good—even if the outfit in question was actually a potato sack. The blonde bombshell ...

Fashion models wearing couture tailored entirely from burlap Idaho potato sacks helped open New York Fashion Week, slated Feb. 11-16. Models showcased the Haute Potato Collection as they proceeded ...