Estelle Reale is Marketing Director, EMEA, at Sublime Skinz, a leading adtech company specializing in the distribution and optimization of Skinz-based advertising. The days of the pre-roll video ad ...

Twitch is updating the way it shows pre-roll ads on channels this year in an attempt to make the experience better for streamers and viewers, the company says. In an open letter about the roadmap for ...

Completion statistics for YouTube pre-roll ads are grim, to say the least. A study from research firm MetrixLab in April 2013 found 94 percent of pre-roll ads getting skipped after the first 5 seconds ...

YouTube creators won’t be able to individually select if pre-roll, post-roll, skippable, and non-skippable ads appear in new videos. YouTube creators won’t be able to individually select if pre-roll, ...

Digital branded content has better recall than pre-roll advertising, reports a Nielsen study. Nielsen analysis says branded content generated an average of 86% brand recall among viewers, compared ...

Twitch is also adding a bunch of features for streamers and sharing what it’s working on for creators in 2023 and beyond. Twitch is also adding a bunch of features for streamers and sharing what it’s ...

DOGTV channel designed for dogs and Unleashed by DOGTV for pet parents now available free with pre-roll ads or unlock the full experience via subscription PHOENIXX ...