Founded in 2019 by industry veterans Josh McGrane and Stephen Yates, TrueTouch Floors set out to stand apart in a crowded ...

Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

Powerful brands move us to action. Source: bruno bissig/Pixabay The Traditional Landscape of Brand Identity In the annals of marketing history, the concept of brand identity has been a composite of ...

Chances are, you’re already keeping a sharp eye out for sales and discounts on items that make for great holiday gift ideas. Perhaps you’ve heard family members or friends mention finding a great ...

Branding refers to the process of creating and establishing a distinctive identity for a product, service, company or individual. It involves shaping the perceptions and associations that people have ...

In today's competitive marketplace, branding is more than just a logo or a catchy slogan; it is a powerful tool that can significantly impact the resale value of consumer products. Brands that have ...

Premium strawberry-maker Oishii and wellness brand Apothékary joined forces to develop Apothékary x Oishii Rosé Tinted Glasses tincture, a Japanese-inspired, mood-boosting tincture rooted in their ...