We’ve discussed product, price and place as they pertain to the Four Ps of Marketing. Now let’s talk about the final one: promotion. Promotion aims to inform, persuade, and remind customers to buy ...

As our social-media feeds and inboxes get busier and busier, our attention span decreases accordingly. None of us have time to spend following a company or a person who talks about himself all day ...

In today’s fast-paced business world, staying ahead of the curve is crucial. One way companies could gain an advantage is by harnessing the power of Generative Pre-trained Transformers, or GPTs.

Self-promotion: Just hearing the term makes many people cringe. But the reality is, if you’re a business owner, self-promotion is crucial for success. The more you put yourself out there, the bigger ...

Are you looking for an efficient and cost-effective way to promote your business? With the right strategy, advertising your small business can be easy. In this blog post, we'll provide you with six ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. There isn’t one right way to do marketing. The more I’ve dabbled in marketing ...

Your B2B business likely has a bench of talented leaders who are experts at what they do. They may already spend a portion of their time sharing their knowledge directly with prospective and existing ...

I am looking for ways to promote my business on a low cost budget. Do you have any experience with public relations? Let’s catch everyone up. According to the Small Business Encyclopedia, public ...