You might not realize it, but good advertising uses psychological techniques to entice the target audience to buy the product. If your business advertises, you should be using these techniques, too.

Media Psychology 2017: A Specialty Whose Time Is Now. Fifteen years ago, I wrote an article titled, “Media Psychology: A Field Whose Time Is Here.” Variations were featured in the National ...

Psychology is the study of the mind and behavior. Your behavior doesn't happen in a vacuum. You live within a society. Your environment and the people in it affect your psychology. That's when social ...

Health psychology is the practice of helping motivate people to make health-conscious decisions like not smoking, eating the right foods, and exercising more to prevent illness. Health psychology also ...

Interviews Richard Suinn, a psychologist at the Colorado State University. Background of the Suinn; His achievements; His view on the sports psychology; Examples on how psychological techniques help ...