The experience of sailing a foiling America’s Cup catamaran is one of unadulterated sensory overload. Even before wind power pressures the towering wing, synapses are firing as the sailors’ minds ...

Sunoco is moving from scents to sounds with this summer's Essence of Racing campaign. Developed with agency Allen & Gerritsen , Team Epic, and MayoSeitz Media, the creative features NASCAR's Jimmie ...

Joseph Kosinski had one instruction for the sound team behind his latest feature “F1”: It needed to be as immersive as possible, and he wanted the audience to feel like they were in the car. Except, ...

Daytonain the early '60s was home to some great sports car racing. Doncha just wish you could go back and see all that vintage iron getting chucked about the turns with reckless abandon? Fear not—the ...