Cracker Barrel faces significant challenges after a controversial logo change and ongoing restructuring, resulting in a sharp drop in share price and customer traffic. CBRL's FY 2026 guidance ...

Uncle Herschel is coming home. After a week of social media backlash and culture war outrage over its revamped restaurant logo, Cracker Barrel announced on Tuesday that it would revert back to its ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

For marketers, a lot is being said about the Cracker Barrel rebranding fiasco. The restaurant chain is the latest brand to be criticized by its customer base over changes to its logo and offering ...

Cracker Barrel Old Country Store’s (NASDAQ:CBRL) decision to revert back to its original logo may have had more to do with declining sales than “listening to our guests” reflecting the measurable ...

Cracker Barrel first announced on Aug. 19 that it was updating its logo, removing the iconic man seated next to the wooden barrel. The logo was met with online backlash, even sparking a response from ...

Cracker Barrel has cut ties with the design firm that created its controversial new logo and redesigned restaurants. The restaurant chain started implementing the changes but quickly reversed course ...

Cracker Barrel’s recent attempt at a logo change sparked an outsize and unnecessary controversy. Some critics went so far as to argue that the adjustment was a capitulation to DEI principles or even, ...