The Allstate commercial is just one of a number of deals that NBC has crafted between advertisers and "SNL" producers during the show's landmark 50th season.

‘SNL’s’ Anniversary Gift to NBC: Classic Sketches Turned Into Commercials, Including Please Don’t Destroy, Delicious Dish ...

In 2017, “SNL” agreed to start working with advertisers to create bespoke commercials that would carry with them some of the look and feel of the program.