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Conventionally, salespeople are responsible for juggling tasks like following a playbook, capturing responses, building rapport and updating a customer relationship management (CRM) system during ...

Maxwell Lu, formerly a product engineer at Salesforce and the head of revenue operations at a previous startup, found himself frustrated by the task of re-listening to sales calls to write up notes ...

Managing Director of Sales Readiness Group, a part of SBI. Author and speaker with a passion for coaching teams to peak sales performance. Generative AI is rapidly changing how sales teams operate.

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