The Seiko 37mm 5 Series Automatic Steel Sports Watch is on sale for just $155 at Walmart, a 29% discount on its full price tag of $220. Minimalist and good looking, this steel watch is an excellent ...

In a highly anticipated collaboration, two iconic brands are joining forces. Pepsi and Seiko have teamed up for a special ...

Perhaps my greatest source of shame is the fact that I'm a watch guy. What can I say? I like having a pretty, shiny thing on ...

The Seiko 5 Sports x Pepsi collaboration marks the brand’s first authorized partnership with the sugary-drinks giant. Two limited-edition watches—7,000 pieces of each—blend collector lore with fizzy ...

The SPB513 is one of three just-announced additions to Seiko's Speedtimer line, joined by the black-dial SPB515 and the Datsun-liveried SPB517 limited edition. All share a 39.5mm case, are 12mm in ...