In a highly anticipated collaboration, two iconic brands are joining forces. Pepsi and Seiko have teamed up for a special ...

The SPB513 is one of three just-announced additions to Seiko's Speedtimer line, joined by the black-dial SPB515 and the Datsun-liveried SPB517 limited edition. All share a 39.5mm case, are 12mm in ...

The Seiko 5 Sports x Pepsi collaboration marks the brand’s first authorized partnership with the sugary-drinks giant. Two limited-edition watches—7,000 pieces of each—blend collector lore with fizzy ...

After decades of nicknames, Seiko 5 has now made an official collaboration with Pepsi, unveiling two limited-edition watches.

Seiko is commemorating the 20th anniversary of its state-of-the-art Spring Drive technology with the release of an ...

They say the middle child is the forgotten child, and that is certainly true of King Seiko. Sitting between the base model Seiko range and the championed, luxury Grand Seiko offering, the brand went ...

Seiko has reimagined its classic SNXS as a new entry-level sports watch with retro styling cues and a highly wearable case size.

You might not have all day to online shop, which is why we’re committed to doing it for you every week. No need to thank us or anything. From a sale on American Trench socks to discounted watches on ...

Seiko embarked on its journey back in 1913, launching Japan’s very first wristwatch—Laurel. This pioneering model didn’t just ...

Seiko Even diehard collectors might struggle to remember the models that made up the second half of the collection, dubbed Rikka and Shubun. But truth be told, they were high-performance luxury ...

Prices on Grand Seiko vintage watches are going up, and these are the very best examples at the highest prices. Move fast, as they'll sell!

The Seiko 5 Automatic Silver Dial Watch is on sale at Walmart for $219, and shoppers say it "makes a good impression at work." ...