Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people ...

For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in the title or ...

Semantics is the study of the meaning behind words and phrases. The study of semantics focuses on how words relate to each other and to how the listener decodes the message. Advertisers who employ ...

“E-A-T – expertise, authoritativeness, and trustworthiness – has become a buzzword,” said Dr. Marie Haynes, CEO of Marie Haynes Consulting Inc., in her presentation at SMX Advanced. “E-A-T is Google’s ...

This post is the second in a multi-part series about the future of marketing and the role that semantic, context and intent will have on how we experience the internet. So the search of yesteryear is ...

On the surface, it looks like new generative AI models are getting better at understanding us and the world. But this glosses over the risks and opportunities. The term Semantic Search makes it easier ...

It’s probably easier to give you examples rather than trying to paraphrase the rather verbose Wikipedia entry. Remember how ‘back in the day’ you would type a search query into Google and it would hit ...

Ask.com today introduced a new version of its search engine that is both a return to the company's semantic roots and a move to become more of a one-stop shop for not just search results, but the ...

Legal services are built on knowledge, but firms today work with overwhelming volumes of contracts, precedents, case law and internal records. Being able to accurately and quickly search for ...