The most paranoid among us already know the checklist to avoid modern audio eavesdropping: Sweep your home or office for bugs. Put your phone in a Faraday bag—or a fridge. Consider even stripping ...

If you’re a marketing budget holder, you’ve probably noticed something this past year: Silver bullets are back on sale. The market conditions are perfect. Everyone’s been hit hard in the wallet.

Constantly pursuing new ideas feels strategic and proactive, but what it’s actually doing is resetting momentum instead of getting you anywhere new. Anchor every decision to one key metric. Before ...

Since the dawn of marketing, teams have been regularly sidetracked from solid strategic work to investigate if they "should be using [insert new shiny thing]." In the late 2000s, social media was ...

Like many professional advisors, I love checking out all new shiny objects coming down the pike. If they can make our professional lives easier, why not? Sometimes, it's a new app or a new way of ...

A recent study conducted by a team of researchers from the Massachusetts Institute of Technology (MIT) and Rice University used artificial intelligence (AI) to examine how reflections in a myriad of ...

The standard reaction to a business crisis is well known: rally the troops, brainstorm solutions, identify new opportunities, and pursue them as quickly as possible. If you’re not moving, you perish.

When I first wrote “Vector databases: Shiny object syndrome and the case of a missing unicorn” in March 2024, the industry was awash in hype. Vector databases were positioned as the next big thing — a ...