Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. Social commerce is big today, and it’s set to get even bigger.

Thanks to social media, becoming famous these days is something anybody can do. A few posts on TikTok or Instagram can be your ticket to fame and fortune. Here are a few tips to get you started as a ...

“We’re entering influencer 3.0,” he says. During the first era of influencer marketing—which Bendes calls “1.0”—companies started paying content creators to post branded content on their popular ...

Corporate executives and founders have been told that a vibrant social media presence is good for business. In many cases, however, these leaders come off not as relatable but as cringey. In this ...

Social media influence is a marketing term that describes an individual's ability to affect other people's thinking in a social online community. The more influence a person has, the more appeal that ...

It’s more important than ever for restaurant operators to leverage social media influencers as part of their marketing programs. But in a fast-evolving social media landscape, it’s not always easy for ...