Small business owners often struggle to track their companies' key performance indicators (KPIs) because of their packed schedules and limited time to dig into the right tools or reports. However, ...

Oboard has added KPI tracking functionality to its OKR software, a move aimed at helping teams measure what matters without jumping between tools. Until now, the platform focused primarily on OKRs.

What if a firm could tap into expertise from all divisions to inform the all-important KPI of customer lifetime value? Going a step further, imagine a CLV-focussed conversation among direct marketing ...